For the most part, pollinators aren't visiting flowers for the pollen itself, it's the nectar they want. And in the process of getting that sugary goodness, they get pollen dusted on their bodies.
When that animal visits another flower, some of the pollen from the previous flower brushes off, and it picks up some more pollen, and the critter has become a pollinator without even knowing it. So, if a flower can attract an animal to its nectar, it will have a chance at passing on its pollen.
There are all sorts of animal pollinators that flowers recruit to help them spread their genes, from bees, butterflies, and beetles, to hummingbirds, bats, and ants (not ents). And what's so neat about the whole process is that the structure of flowers many times depends on the pollinators that are used to spread its pollen! Whether it's bright colors, scent, shape, or even arrangement, flowers do their best to entice a potential pollinator.
Color
Bright colors are often utilized to attract both insect and bird pollinators. Flowers that are pollinated most often by hummingbirds are generally red, orange, or a similar warm color. (These flowers are not frequented by bees, as they cannot see the color red.)
Scarlet sage (Salvia coccinea); a favorite among gardeners for attracting hummingbirds
In addition to bright colors, plants that attempt to attract insects also rely on markings that are known as bee guides as a kind of runway for insects. These are a flower's way of saying "This way to the nectar!" They can come in the form of lines leading to the center of the flower...
...or as a contrasting color, as in the case of this crested iris.
These yellow bee guides go all the way to the center of the flower.
Bee guides can also be invisible to our eyes, appearing in the ultraviolet spectrum, which bees can see.
On the left is a cucumber flower as we see it. On the right is the same flower under a UV light (with the yellow artificially colored), revealing the secret message intended for the eyes of bees.
Scent
Mammals have a highly developed sense of smell compared to other animal groups, so flowers pollinated by bats, for example, tend to have a strong scent.
Now don't take this to mean that because you have a garden full of sweet smelling flowers that you are going to be raided by bats. The flowers in our gardens have been artificially selected, bred, and cross-bred for their scents to attract another species: humans.
Shape
Arrangement


The next time you are in your backyard, visiting a nature center, or walking through a park, take a look at the flowers and see if you can guess what kind of animal might pollinate it. Once you see some of the patterns, it's almost like learning another language; you acquire the ability to "translate" the message that the flowers are sending to their potential pollinators. And if you smell a few flowers along the way? You just might pollinate some flowers with your nose!
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